English websites for Chinese companies
If you sell to English speaking buyers it is essential that your website is easy to understand.
When buyers struggle to understand your English content you lose business. It's as simple as that.
Unfortunately, surveys show that 19 out of 20 websites written in English for Chinese companies fail to impress English speaking buyers.
Effective English Websites specialises in rewriting Chinese websites in perfect English. We write exactly the type of clear, accurate and easy to understand English that English speaking buyers want to read.
We don't do translation. We do marketing
We are not a translation agency. We don't simply translate your existing website, word by word like a translator does.
Our teams of native Chinese and native English speakers work together to rethink, restructure and rewrite your English website to suit a Western buyer's point of view.
We learn about your products. We learn about your business objectives. Then we get inside the heads of your Western buyers and give them exactly what they want - clear, comprehensive, easy to understand information.
Our native Chinese team members communicate with you in Chinese, discussing every aspect of your website project. With their perfect understanding of Chinese language and culture you can communicate your objectives quickly, easily and accurately.
Our native English speaking team members all live in the West. With their experience of Western business and their well-developed writing skills, they know the best way to put your message across in perfect English. They write in a clear, easy to read style that is perfectly suited to selling on the internet.
Where necessary, we use Chinese and Western experts to write highly technical scientific or engineering topics.
The best of both worlds
We strip out the stuff that Western buyers are not interested in. And we supercharge the website text to make it work harder, adding in all the things Western buyers respond well to. This is a process your native Chinese content writers simply cannot do adequately in English, as they lack the high level of English skills required and the deep understanding of Western business and cultural norms.
It's the perfect solution. You communicate directly with native Chinese speakers and your website is written by native English speakers.
Your new website will not only convey information about your company and products, it will also motivate and inspire English speaking buyers. It will actively persuade them to get in contact with your sales team and begin the buying process.
How to beat your competitors
Here's the good news. You don't need the most complicated website in the world, or the most expensive.
You just need to make sure that your English website is better than your competitor's English website.
You can do this by offering your visitors the superb English website content they want to read.
You don't believe us?
Find out about the difficulties English speaking buyers often experience. Take a look at our Why you need our help page.