About us
Effective English Websites Ltd is a web design and copywriting business based in the United Kingdom, with highly qualified and experienced staff members in England, the United States of America and China.
We specialise in writing highly effective business website content in perfect English for our Chinese clients.
We communicate with you in native Chinese, and your new website is expertly written by a native English writer, to suit the expectations of Western buyers.
You benefit from the best of both worlds: perfect communication in your own language, while your website communicates perfectly with your English speaking buyers.
Key staff
Paul - Company Director and Project Manager
Paul manages our copywriting and web design teams.
Paul is British, a native English speaker with an expert ability to write clear, interesting and persuasive website content for business clients. He sets the high standards that all our writers and designers must achieve.
His experience writing effective marketing material for business clients dates back to 1988 as the owner of a graphic design, marketing and printing business in London. When the internet exploded in the late 1990s Paul immediately adapted to the new medium, setting up a website design and copywriting business for UK businesses in 1997. Current clients range from small businesses to companies with US$150 million annual turnover.
As a result, Effective English Websites Ltd draws its skill and experience from ten years of creating successful business websites and twenty years of writing effective business marketing and sales material.
Clients in China are delighted that Paul and his team can work with them to analyse their business, determine their business objectives and decide upon a suitable strategy to maximize the effectiveness of their English business website. Planning and writing excellent website content is a major part of this process.
Paul originally qualified as an engineer, with a Bachelor's BSc (Honours) degree in Mining Engineering from Imperial College, London, widely acknowledged as one of the top five universities in the world.
After starting his career in the gold mines of South Africa, he switched to oil exploration, living and working in many countries around the world over a ten year period before leaving the oil industry and returning to London to start his own business.
Paul has spent a lot of time in South East Asia, first visiting in 1981, and it remains his favourite destination. Like Vivien, our Sales and Customer Service Manager, he has a truly international outlook on life and business.
His skill and experience, and his deep understanding of how Western buyers really perceive Chinese manufacturers, guarantee that your new English website content will win you significant competitive advantage in your industry.
Vivien - Sales and Customer Service Manager
Vivien manages our sales campaigns in China and Hong Kong, supervising our sales team, calling clients, explaining our services and managing communications during their website projects.
Born and brought up in PR China, Vivien is a native Mandarin speaker. She is also fluent in Cantonese.
Vivien has a Bachelor's BSc(Honours) degree in Business Management, with a strong emphasis on Marketing and International Marketing. Her degree, from the University of Hull, a famous British university with a first class reputation, helps give her a thorough understanding of the marketing challenges faced by Chinese manufacturers dealing with the West.
In recent years she has advised many Chinese manufacturing companies about how to improve their export sales and marketing performance and deal effectively with Western buyers.
Vivien also has hands-on experience of sales promotion at major international trade exhibitions, promoting products to trade visitors at events ranging from engineering equipment in Germany to consumer goods in Hong Kong.
After moving to Hong Kong from PR China with her family, Vivien stayed in Hong Kong for eight years before moving to the United Kingdom to learn English. She spent seventeen years based in London, eventually becoming a British citizen, before moving to the USA in 2004.
Vivien is now based in Orlando, Florida, USA.
An experienced traveller, Vivien has visited most major countries in Europe, including a whole year living in Rome, Italy. She also visited the USA, Canada, Australia, New Zealand, Japan, Fiji, Singapore, Malaysia and Thailand whilst backpacking twice round the world during an eighteen month period, including many months living in Australia and New Zealand. As a result, she is very familiar with Western culture in nearly all the major English speaking areas of the world, and also many countries where English is a second language.
She also makes regular visits to China and Hong Kong.
After so many years living and working with Westerners she speaks excellent, fluent English and has a deep understanding of Western customs, culture and behaviour.
With one foot in the East and one foot in the West, Vivien is the ideal person to help you improve your export sales and marketing performance.
Zhen Guo - Chinese Cultural Consultant
Zhen Guo is based in PR China. He has many years of management experience in local government.
He helps us with specific situations where the business culture and methods used by our Chinese clients differ significantly from the Western equivalents. Sometimes our clients find it hard to accept that 'the Chinese way' does not always work well with Westerners.
Zhen Guo has a Bachelor's BSc degree in Biology, and will shortly complete a further Bachelor's degree in Economic Management.
Hannah - Graphic Design Consultant
Hannah is British. She lives and works in the United Kingdom.
With a Bachelor's BA (Honours) degree in Graphic Design, Hannah is fully qualified to help us develop a suitable visual design for your English website.
Western taste in website graphic design is significantly different to Chinese taste, so it is important to create a design that satisfies the target audience. A simple design is often best, allowing the English text content to do the hard work of promoting and selling your products.
Judith - Quality Control Manager
Judith is British. She lives and works in the United Kingdom.
With a strong professional background in design, and an eagle eye for fine detail, Judith makes absolutely sure that your new English website is perfect in every way.
It has to look good and, even more importantly, the English content must be excellent.
Judith checks the text exhaustively for typographical errors, mistakes, factual errors, contradictions and inconsistencies. Also, in a broader context, by taking the role of a 'typical' reader she tests the website navigation and double checks that the English text means what it is intended to mean. She recommends improvements if necessary, so our writers can optimise the finished website.
Call us to discuss your website
Call or email us now to find out how we can help boost your international sales with a new, improved English website.
